Expertise

Advertising ∙ Marketing ∙ Ecommerce

Attain Shopify Agency offers a wide array of advertising, strategy and development expertise. Working with us comes with a level of experience, that rises well above the average AdWords agency or web development company.

As our name states we are a creative agency, which means we offer creative and unique solutions to the challenges faced by merchants. Whether your company sells online or collects leads, we solve the challenges your facing with customized solutions to fit your company’s individual needs.

Advertising

Advertising

With an endless flow of disruptive noise on the internet, paid advertising is one of the few guaranteed methods for driving filtered traffic to your website, blog or social media channels. Given the sophisticated levels at which Google, Bing and Facebook hyper-target traffic; every brand in almost any vertical can find their niche audience and drive their ideal traffic with paid advertising. Shopify ecommerce conversions and lead generation can greatly increase with properly run, and optimized paid advertising campaigns. Paid advertising should increase revenue and profit, and should drive a steady and dependable flow of traffic. Paid advertising campaigns need to be managed by experts; this includes setup, filtering, research, management and reporting. Staying in the black is a constant responsibility better left to those with the required expertise, so do your research and be sure to find the right partner to run your paid advertising campaigns.

View AdWords Services »

Shopify Ecommerce

With have a combined 20 years of experience in ecommerce setup, configuration, marketing and advertising. We know that building your shopping cart is only the first step, and that’s why we offer 100% support every step of the way. We support our ecommerce clients with making important choices such as shipping, marketplace integration, payment processors, training, reporting, marketing and advertising. We are Shopify ecommerce experts and will guide you through every detail whether your company is just starting it’s first ecommerce website, rebuilding an existing site, or upgrading to a new technology platform. Once your Shopify ecommerce website is complete, we can put you on the road to successful revenue generation with the right marketing and advertising campaigns. We’ll evaluate your needs, budget and product offering, then recommend the most effective marketing and advertising campaigns to fit your budget. If your ecommerce software platform is Shopify (or any other ecommerce platform) we can show you how to turn visitors into buyers, and buyers into repeat buyers.

View Ecommerce Services »

Ecommerce
SEO

SEO

While digital content may be the core of your Shopify online presence, SEO is most assuredly the core of your online success. While SEO has gone through countless changes over the years, it has reached a state of maturity and dependability. If you are not already aware, SEO reaches into almost every single aspect of web development, marketing and advertising. It touches customer reviews, social media and content creation. SEO can make your website traffic buzz or fizzle, and it can make your revenue peak or sink. Every company absolutely needs a comprehensive Shopify SEO strategy, not simply goals but a long-term path for achieving and maintaining success on Google. In a time when Google algorithm updates are common occurrence, for better or worse everyone working with online media needs to be cognizant of the impact Google (and others) have on the success of your online marketing and advertising investment.

Email Marketing

Email marketing is alive and thriving, in fact email is so dependable it should be considered your ace-in-the-hole. As email matures into a trusted old friend, consumers who opt-in to your emails fully expect to have at least one email a week and are disappointed if they do not hear from you almost immediately. There is no need to be sheepish or shy about sending email, it has become a very common and acceptable form of communication between Shopify merchants and their customers. As email systems become more sophisticated, email marketers sort and segment Shopify email lists, filtering demographically and geographically to reach the exact audience that will yield the highest return. Email is no longer limited to list blasting, ecommerce sites should be sending welcome emails, abandoned cart reminders, post purchase follow up with review request, upsell offers, even birthday and anniversary promotions. When executed correctly, email marketing can be your most powerful Shopify communication tool.

Email
Local

Local Marketing

We love local; this is the general response we get from every community where we work. Why then, do so many local businesses fail? While every local Shopify business has their own unique story, we have learned over the years that the one common denominator in most every success is an extremely hard working business owner. Small business owners, managers and employees work tirelessly to find and hold their niche in the market. However finding long lasting success in a field of strong competitors often requires more than just hard work and dedication. Finding your sweet spot in the community means knowing your market, demographics and competitors. Maintaining your market position means capitalizing on your strengths and capturing customer loyalty. Whatever you do, don’t get caught in the mass marketing nets of local advertising schemers looking to devour your marketing budget with little to no return on your investment.

Social Media Marketing

With social media commanding so much of our attention, it’s hard to believe that using social media to advertise your Shopify store could be complicated or risky. The truth is that it is both, but it doesn’t need to be either. Many brands will naturally flourish in a social environment; fashion for instance can hit their target audience with much less effort and investment than say, a traditional B2B. That doesn’t mean B2B’s should not engage in social media, they just need to invest time and resources in the appropriate social media channels. The first thing any curious social media advertiser should understand is that social media is entertainment, and you need to maintain the entertainment aspect to be successful. People who use social media expect fresh and exciting social media content, and they expect your content to fit perfectly on their mobile devices. Before launching a paid social media advertising campaign, be sure to have the necessary flow of creative and exciting content to support your Shopify campaigns.

Social
Mobile

Mobile Marketing

If you have not yet noticed, people are abandoning their laptops and PC’s and replacing these devices with their smart phones. An almost unthinkable thing just a few years ago has become a reality, and that has created a whole new opportunity for marketers and Shopify merchants. Making your website mobile-friendly Shopify stores just isn’t good enough anymore, websites must now be mobile-centric. This includes everything from architecture, to design and even content. With the advent of mobile commerce seeping into almost every aspect of our daily lives, new standards and rules for advertising to customers using mobile content are constantly being updated. Google and Facebook (in many cases) view mobile as the preferred traffic source, with advertising targeting just mobile users. Even digital marketing fundamentals such as email and SEO are now evolving into much different disciplines, each with their own set of guidelines for content distributors looking for their niche customers in this new arena. The future of your Shopify online presence is here, and it is decidedly mobile.

Marketing Strategy

Strategy is one of the top reasons your competitors succeed, and it’s the number one advantage you have over them. Creating Shopify marketing and advertising campaigns, or starting a development project to build a new Shopify website all require the proper strategy. Strategy is the preparation before the execution, it helps us to refine our objectives, goals, timelines and budgets. Research and reviewing historical data, setting goals, budgets and expectations are all a necessary part of strategy. Strategy does not need to be granular or take long, sometimes a simple one page document is all that is needed. However, underestimating a campaign or project can result in unexpected costs and delays. Creating your Shopify strategy allows us to document your project, essentially creating a blueprint for your project. It helps us to assure that your project or campaign remains inline and on-track, and ultimately meets and exceeds you expectations and goals. You already know what your competitors are doing, the right strategy helps you to out-compete even your fiercest competitors.

Strategy
Content

Content Strategy

Content creation begins with the need to connect to your audience, conveying your brand through various communication methods. Creating content for a Shopify project could mean writing an article, a blog post or Shopify product descriptions. You may have a campaign that requires images to be used in display ads or social media, or you may need product photography. You may even need a polished and professionally produced video for your website opener, YouTube channel or Instagram campaign. Creative ideas, experience and passion drive the creation of great digital content, and great digital content is what drives the perception of your brand. While content tends to be created only as the need arises, there is a shelf-life for trending content. Content strategies should include content that can be reused in different forms, in fact developing a content library can be priceless. As the adage goes, good content is used once; great content is copied over and over.

Analytics Reporting

Hindsight, as everyone knows is 20/20. Some of the costliest mistakes in advertising occur when analytic data is misunderstood, and historical data is overlooked. Knowing where in your Shopify sales funnel success or failure has occurred, helps to determine why and even how these occurrences took place. An apt analogy might be: good reporting disseminates the data to find the where, great reporting reconstructs the data to find the why, and comprehensive reporting interprets the where and why to identify the how. Alone this statement may look like marketing gibberish, but for anyone who has ever asked “how did this happen?” this statement should be your ah-ha moment! Thorough Shopify reporting gives your team the key information they need, to plan and execute new strategies and campaigns with a higher degree of confidence in the outcome.

Analytics
Development

Shopify Development

Development is the process in which you build a new Shopify website or rebuild an existing Shopify website. Even adding a new Shopify template onto an existing website can be considered a development project, and should be properly planned before any work begins. Development is often an exciting adventure and it’s easy to see why. Having a new or rebuilt website makes your business more competitive, it can also create new opportunities to sell more products or achieve Shopify conversions. If you are ready to dive into a new website build or if it’s time to rebuild your exiting Shopify website, there a few things you want to know. First, don’t underestimate the amount of time or investment this project will take. Second, know your needs and separate them from your wish list. Third, no project will turn out as good if you are not involved, so be prepared to spend not just money but also time! Follow these rules, and be sure to work with a reputable Shopify agency and your new or rebuilt website will be everything you expect.

Advertising

Advertising

With an endless flow of disruptive noise on the internet, paid advertising is one of the few guaranteed methods for driving filtered traffic to your website, blog or social media channels. Given the sophisticated levels at which Google, Bing and Facebook hyper-target traffic; every brand in almost any vertical can find their niche audience and drive their ideal traffic with paid advertising. Shopify ecommerce conversions and lead generation can greatly increase with properly run, and optimized paid advertising campaigns. Paid advertising should increase revenue and profit, and should drive a steady and dependable flow of traffic. Paid advertising campaigns need to be managed by experts; this includes setup, filtering, research, management and reporting. Staying in the black is a constant responsibility better left to those with the required expertise, so do your research and be sure to find the right partner to run your paid advertising campaigns.

View AdWords Services »

Ecommerce

Shopify Ecommerce

With have a combined 20 years of experience in ecommerce setup, configuration, marketing and advertising. We know that building your shopping cart is only the first step, and that’s why we offer 100% support every step of the way. We support our ecommerce clients with making important choices such as shipping, marketplace integration, payment processors, training, reporting, marketing and advertising. We are Shopify ecommerce experts and will guide you through every detail whether your company is just starting it’s first ecommerce website, rebuilding an existing site, or upgrading to a new technology platform. Once your Shopify ecommerce website is complete, we can put you on the road to successful revenue generation with the right marketing and advertising campaigns. We’ll evaluate your needs, budget and product offering, then recommend the most effective marketing and advertising campaigns to fit your budget. If your ecommerce software platform is Shopify (or any other ecommerce platform) we can show you how to turn visitors into buyers, and buyers into repeat buyers.

View Ecommerce Services »

SEO

SEO

While digital content may be the core of your Shopify online presence, SEO is most assuredly the core of your online success. While SEO has gone through countless changes over the years, it has reached a state of maturity and dependability. If you are not already aware, SEO reaches into almost every single aspect of web development, marketing and advertising. It touches customer reviews, social media and content creation. SEO can make your website traffic buzz or fizzle, and it can make your revenue peak or sink. Every company absolutely needs a comprehensive Shopify SEO strategy, not simply goals but a long-term path for achieving and maintaining success on Google. In a time when Google algorithm updates are common occurrence, for better or worse everyone working with online media needs to be cognizant of the impact Google (and others) have on the success of your online marketing and advertising investment.

Email

Email Marketing

Email marketing is alive and thriving, in fact email is so dependable it should be considered your ace-in-the-hole. As email matures into a trusted old friend, consumers who opt-in to your emails fully expect to have at least one email a week and are disappointed if they do not hear from you almost immediately. There is no need to be sheepish or shy about sending email, it has become a very common and acceptable form of communication between Shopify merchants and their customers. As email systems become more sophisticated, email marketers sort and segment Shopify email lists, filtering demographically and geographically to reach the exact audience that will yield the highest return. Email is no longer limited to list blasting, ecommerce sites should be sending welcome emails, abandoned cart reminders, post purchase follow up with review request, upsell offers, even birthday and anniversary promotions. When executed correctly, email marketing can be your most powerful Shopify communication tool.

Local

Local Marketing

We love local; this is the general response we get from every community where we work. Why then, do so many local businesses fail? While every local Shopify business has their own unique story, we have learned over the years that the one common denominator in most every success is an extremely hard working business owner. Small business owners, managers and employees work tirelessly to find and hold their niche in the market. However finding long lasting success in a field of strong competitors often requires more than just hard work and dedication. Finding your sweet spot in the community means knowing your market, demographics and competitors. Maintaining your market position means capitalizing on your strengths and capturing customer loyalty. Whatever you do, don’t get caught in the mass marketing nets of local advertising schemers looking to devour your marketing budget with little to no return on your investment.

Social

Social Media Marketing

With social media commanding so much of our attention, it’s hard to believe that using social media to advertise your Shopify store could be complicated or risky. The truth is that it is both, but it doesn’t need to be either. Many brands will naturally flourish in a social environment; fashion for instance can hit their target audience with much less effort and investment than say, a traditional B2B. That doesn’t mean B2B’s should not engage in social media, they just need to invest time and resources in the appropriate social media channels. The first thing any curious social media advertiser should understand is that social media is entertainment, and you need to maintain the entertainment aspect to be successful. People who use social media expect fresh and exciting social media content, and they expect your content to fit perfectly on their mobile devices. Before launching a paid social media advertising campaign, be sure to have the necessary flow of creative and exciting content to support your Shopify campaigns.

Mobile

Mobile Marketing

If you have not yet noticed, people are abandoning their laptops and PC’s and replacing these devices with their smart phones. An almost unthinkable thing just a few years ago has become a reality, and that has created a whole new opportunity for marketers and Shopify merchants. Making your website mobile-friendly Shopify stores just isn’t good enough anymore, websites must now be mobile-centric. This includes everything from architecture, to design and even content. With the advent of mobile commerce seeping into almost every aspect of our daily lives, new standards and rules for advertising to customers using mobile content are constantly being updated. Google and Facebook (in many cases) view mobile as the preferred traffic source, with advertising targeting just mobile users. Even digital marketing fundamentals such as email and SEO are now evolving into much different disciplines, each with their own set of guidelines for content distributors looking for their niche customers in this new arena. The future of your Shopify online presence is here, and it is decidedly mobile.

Strategy

Marketing Strategy

Strategy is one of the top reasons your competitors succeed, and it’s the number one advantage you have over them. Creating Shopify marketing and advertising campaigns, or starting a development project to build a new Shopify website all require the proper strategy. Strategy is the preparation before the execution, it helps us to refine our objectives, goals, timelines and budgets. Research and reviewing historical data, setting goals, budgets and expectations are all a necessary part of strategy. Strategy does not need to be granular or take long, sometimes a simple one page document is all that is needed. However, underestimating a campaign or project can result in unexpected costs and delays. Creating your Shopify strategy allows us to document your project, essentially creating a blueprint for your project. It helps us to assure that your project or campaign remains inline and on-track, and ultimately meets and exceeds you expectations and goals. You already know what your competitors are doing, the right strategy helps you to out-compete even your fiercest competitors.

Content

Content Strategy

Content creation begins with the need to connect to your audience, conveying your brand through various communication methods. Creating content for a Shopify project could mean writing an article, a blog post or Shopify product descriptions. You may have a campaign that requires images to be used in display ads or social media, or you may need product photography. You may even need a polished and professionally produced video for your website opener, YouTube channel or Instagram campaign. Creative ideas, experience and passion drive the creation of great digital content, and great digital content is what drives the perception of your brand. While content tends to be created only as the need arises, there is a shelf-life for trending content. Content strategies should include content that can be reused in different forms, in fact developing a content library can be priceless. As the adage goes, good content is used once; great content is copied over and over.

Analytics

Analytics Reporting

Hindsight, as everyone knows is 20/20. Some of the costliest mistakes in advertising occur when analytic data is misunderstood, and historical data is overlooked. Knowing where in your Shopify sales funnel success or failure has occurred, helps to determine why and even how these occurrences took place. An apt analogy might be: good reporting disseminates the data to find the where, great reporting reconstructs the data to find the why, and comprehensive reporting interprets the where and why to identify the how. Alone this statement may look like marketing gibberish, but for anyone who has ever asked “how did this happen?” this statement should be your ah-ha moment! Thorough Shopify reporting gives your team the key information they need, to plan and execute new strategies and campaigns with a higher degree of confidence in the outcome.

Development

Shopify Development

Development is the process in which you build a new Shopify website or rebuild an existing Shopify website. Even adding a new Shopify template onto an existing website can be considered a development project, and should be properly planned before any work begins. Development is often an exciting adventure and it’s easy to see why. Having a new or rebuilt website makes your business more competitive, it can also create new opportunities to sell more products or achieve Shopify conversions. If you are ready to dive into a new website build or if it’s time to rebuild your exiting Shopify website, there a few things you want to know. First, don’t underestimate the amount of time or investment this project will take. Second, know your needs and separate them from your wish list. Third, no project will turn out as good if you are not involved, so be prepared to spend not just money but also time! Follow these rules, and be sure to work with a reputable Shopify agency and your new or rebuilt website will be everything you expect.